Timing is the one thing which cannot be ignored, make sure you are in time to post or update things. If you are late or even early then your posts will be overrun by countless others especially on the channels like facebook. So always keep in mind the times when people are online mostly which will obviously depend on the area which you want to cater. If the area and locality is not the restriction then post things on regular intervals. If you will post dozens of things on a single day then most of them are most likely to be ignored by your audience and after that, if you’ll hide for two weeks they will not even remember you. So make sure your name appears in front of their eyes regularly but not every time.